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FURNITURE HACKS THAT HELP PEOPLE CARE FOR THEIR CATS


PROBLEM
Over 1/4 of all Australian households are home to cats. But almost all of them are furnished exclusively for humans.
Not ideal if you’re a cat. Or a couch.

IDEA
Whiskas Cat Hacks - an entertaining series of instructions on how to easily modify flat-pack furniture to make it more cat friendly.
The Cat Hacks turned everyday items into insightful objects designed to cater to cats’ natural curiosity.’ 

CASE STUDY

MICROFILMS

FACEBOOK

PINTEREST

CAT SHELTERS
The Cat Hacks used in the films were donated to cat shelters.

RESULTS
In 2 weeks the campaign received:
• +870,000 film views
• +7 million impressions
• 5 minute feature on national TV