FURNITURE HACKS THAT HELP PEOPLE CARE FOR THEIR CATS
Over 1/4 of all Australian households are home to cats. But almost all of them are furnished exclusively for humans.
Not ideal if you’re a cat. Or a couch.
Whiskas Cat Hacks - an entertaining series of instructions on how to easily modify flat-pack furniture to make it more cat friendly.
The Cat Hacks turned everyday items into insightful objects designed to cater to cats’ natural curiosity.’
The Cat Hacks used in the films were donated to cat shelters.
In 2 weeks the campaign received:
• +870,000 film views
• +7 million impressions
• 5 minute feature on national TV